POP MART

Name: POP MART
Brand: Detailed Itinerary
Availability:  outstock

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Beijing POP MART Culture & Creative Co., Ltd. was founded in 2010 and is a leading trendy culture and entertainment company in China. Over more than a decade of development, it has built a comprehensive operation platform covering the entire industrial chain of trendy toys, focusing on five areas: global artist discovery, IP incubation and operation, consumer reach, trendy toy culture promotion, and related industry investment and integration.

To enable more young people who love trendy toys to deeply connect with the brand concept of "Create trends, deliver joy. To light up passion and bring joy.", POP MART has successfully held six International Trendy Toy Exhibitions in Beijing and Shanghai, filling the gap in China's trendy toy industry.截至 2024 年 As of December 31, 2024, POP MART has over 500 stores worldwide (including 401 directly-operated stores and landmark stores overseas such as those in the Louvre, Paris and Bangkok-themed stores) and 2,300 robot stores, covering 103 cities nationwide in depth.

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Business Support

Efficient scheduling and coordination.

Tailored Visit Design

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Event Highlights

New Paradigm of Cultural Export: From cost-performance to emotional resonance (LABUBU has become a global social currency).
Philosophy of "Slow Decision-Making, Fast Execution": Prudently expand the supply chain and respond to the market agilely (e.g., contingency plans for blind boxes selling out in 4 seconds).
Non-Involutionary Competition: Reject price wars and enhance brand premium through scarcity + artistic value.

Itinerary Introduction

Time

Visit Itinerary

14:00–14:20

Benchmark Store Visit Content

Focus on observing how the store creates an “immersive IP atmosphere,” including themed windows (e.g., exclusive display of Molly Space Series), zoning layout (blind box area, figure display area, interactive experience area), and the design concept of “space as a marketing carrier.”
Experience the store’s characteristic services, such as “blind box unpacking stations,” staff explanations of IP stories, and member-exclusive activities to see how services are transformed into “repurchase driving forces.”

14:20–16:30

Marketing Thematic Sharing and Exchange

Core Marketing Logic: IP Building – From “Image” to “Emotional Symbol”
Blind Box Model: Stimulate consumption through “uncertainty”
Key Marketing Actions: Online–offline integration to break through user circles

Note: This is a reference itinerary; the actual arrangement shall prevail.